The Funnel Process
Does your high‑touch service feel too nuanced for generic one‑page funnels?
Signal – who our funnels are for
HabitBadger delivers a funnel focused on your service that automates lead acquistion.
Promise – what a funnel changes for you
Marketing automation, designed and built to match your sales process can deliver results for your business.
Position – how HabitBadger delivers
Get the steps HabitBadger uses
At HabitBadger a process of discovery is followed when gathering funnel requirements.
Following a process reliably produces a funnel targeted funnel that is successful at converting traffic.
You don’t really want more leads. You want better outcomes.
More form fills mean nothing if they don’t turn into real conversations and signed work.
Most “lead gen” advice stops at the form submit.
In reality, you care about:
– People who understand what you do before they book a call
– Fewer time-wasters and “just curious” enquiries
– A smoother path from first click to “yes, let’s work together”
That means your funnel needs to do more than collect an email address. It has to tell your story, qualify people and guide them step by step – without you manually handholding everyone.
Most funnels fail because they’re built on flimsy input
If you can’t clearly explain your offer and your ideal client, your funnel will just make the confusion louder.
Someone picks a template, adds some buzzwords, slaps on a “Free PDF” lead magnet and hopes it works.
But if you haven’t really thought through:
– Who you’re talking to
– What problem you’re solving
– Why they should choose you over anyone else
…then no amount of clever design will fix it.
That’s why the HabitBadger process starts with understanding your business properly – before we touch buttons and layouts.A lot of landing pages are designed backwards.
Instead of another freebie, you get access to my discovery process
You’ll see – and use – the same structured questionnaires I use to design funnels and landing pages for clients.
When you click through, you won’t get a 10-page PDF that you’ll never read.
You’ll get access to a set of structured questionnaires that:
– Ask the right questions about your business, offer and ideal client
– Let you think in your own time and save your progress
– Can be filled in by you, or by me as we talk it through together
You’re not committing to a full project by starting. You’re simply stepping into the same process I use when I build serious funnels: clear questions, thoughtful answers and an honest look at how your sales process really works.
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The HabitBadger way: persistent, methodical, honest
No overnight hacks – just steady digging until your funnel fits your business.
The badger isn’t glamorous. It’s stubborn. It keeps going.
That’s how I approach funnels:
– We dig into what you really do and how clients actually buy
– We turn that into a first version of your funnel or landing page
– We watch the numbers and keep refining until it starts to hum
I’m not here to sell you a miracle template. I’m here to help you build something that matches your reality and can be improved over time – using GoHighLevel, Make, Fillout and whatever else we need behind the scenes.
What you’ll get from starting the HabitBadger discovery
Even if we never work together, you’ll see your own business more clearly.
When you start the discovery process, you’ll:
– See the key questions any serious funnel needs to answer
– Notice where your offer and ideal customer are still a bit fuzzy
– Get a feel for how a structured, multi-step funnel could work for your own clients
You can answer as much or as little as you like.
You can save and come back later.
And when you’re happy enough with your answers, you can submit them for me to review and, if you want, turn into a concrete funnel plan.
Ready to start closing the gap?
If you’re serious about getting a funnel that actually fits your business, start by seeing the questions that shape it.
Click below, share your email and I’ll give you access to the HabitBadger questionnaires.
– No tricks, no countdown timers
– Just a clear, thought-through process to understand your business and see what a real funnel could look like for you
From there, you can:
– Work through the questions at your own pace, or
– Skim them and decide you’d rather just talk it through with me
Either way, you’ll come away with more clarity than you started with.